Google Search Emergency




Coming up with an idea where People and Buinesses join forces for a better Planet.

Navigate a world in crisis



PROBLEM
We’re living in an age of crisis. From climate change and ocean pollution to food poverty and gender inequality, the challenges are
numerous, real and immediate. And as we
face up to them, everyone has a role to play, from big business to the little people.
INSIGHT
Many of us want to make better decisions about how we live and what we consume, but it can be difficult. And let’s be honest, we can be lazy.
‘Moral fatigue’ is a real phenomenon, none of
us are perfect, and we could all do with a little guidance from time to time.
SOLUTION
Google declares a Search Emergency. And as an emergency measure, we make a big change to the search algorithm. In addition to usefulness, relevance and reliability, we’ll now rank businesses and organisations on another credential: social and environmental responsibility.
In doing so, we’ll help billions of users make better consumer choices every day. And incentivise millions of businesses to operate more responsibly.










CAMPAIGN- Teaser/Google Doodle











EARTH HOUR ACTIVATION 





































ON GOING CAMPAIGN - BANNER


















ON GOING CAMPAIGN - DITIGAL BANNER











ALTERNATIVE SCRIPT


 



TEAM WORK︎
Art Directing :  Mylène Fouconnier & Giulio 
Copywriting : Jamie Burton & Quitterie Hernandez